Web Stories: a format that, if used well, will make your brand appear more on Google, bring more visitors to the site and much more!
Is a format that, if used well, will make your brand appear more on Google, bring more visitors to your site and much more!
What is Web Stories?
Web Stories are a visually appealing full-screen content format for the web that lets you tap or swipe through stories.
To access content, tap or swipe through Web Stories.
Imagine that you can create a presentation in the form of “slides” or like Instagram stories and thus impact thousands of potential new visitors?
That’s the essence of Web Stories!
See what I’m talking about in the example below:
You have complete control over the content, design and story.
With compelling copy, a personalized layout and focused on your target audience, Google can deliver to thousands of mobile devices through Google Discove
What is Google Discover
With Discover, you can get updates about your interests, like your favorite team or news site, without having to search for them.
You can choose the types of updates you want to see in Discover using the Google app or when browsing the web on your smartphone.
If you want to learn more about Discover, read the official Discover documentation on Google.
What are the advantages of Web Stories?
This format is delivered to all users, on their mobile devices, according to their profile and possible interest in the subject.
For example: if your site is about tourism, Google will make web stories available to users who have a history of interest in travel, passports, family tourism, etc.
Of course, Google can increase the reach of your web stories to users who may be interested in the subject, but this will depend on other factors.
Where do Web Stories appear on Google?
The experience is already available in Brazil, the United States and India and expansion to other countries and surfaces is in our future plans.
As Discover is a personalized content consumption experience, what you see will be tailored to your interests.
See Enabling Web Stories in Google Search for more details on how stories appear on Google and the Web Stories Google guidelines and policies.
What makes Google Discover famous?
Google points out some factors that are critical to the success of your Web Story.
Let’s see some of them:
- high definition images at least 1200 pixels wide;
- well-crafted AMP code with structured data;
- original and fresh content (novelty);
- give preference to the use of videos;
- avoid large blocks of text;
- readable text with contrast to the background;
- bring a personal perspective to the text.
Which stories can appear on Discover?
Anyone can appear in Web Stories on Discover as long as they follow best practices and policies.
Web Stories are owned and controlled solely by the creator, just like web pages.
This means creators and publishers can decide how long to keep a story available on their websites and where to share it on the web (as they do with other content).
Additionally, they retain 100% of any revenue generated from ads or affiliate links within their Web Stories.
Is it possible to monetize with web story?
YEAH!
Story ads are full-screen, single-page ads that appear in Web Stories.
A story ad has a diverse and flexible canvas that allows for images, videos, animations, or a combination of all of these elements.
Story ads are currently supported by Google Ad Manager for direct selling inventory, and programmatic ads and AdSense support will be added soon.
How to create a web story
There are several ways to create a Web Story.
To get started, check out the tools to see which one is right for you.
I use Google’s official WordPress plugin.
It is free and easy to install on WordPress.
Once installed, you can use the story template gallery and edit at will.
But before publishing, test your web stories on Google to make sure nothing is wrong.
If you have, correct and only then publish!
Results with Web Stories
I got millions of impressions – over 60 million, to be honest – in a few months using Web Stories.
What counts is:
- be a topic of general interest;
- be focused on delivering a solution to the user;
- quality images;
- make many slides (minimum of 10 and maximum of 30) per web stories!
Where to learn more about Web Stories?
The official Google website has complete creation documentation and much more.
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