How can we use the most famous app in the world, to generate content and convert more on your website, with organic traffic using Tiktok.
TikTok appeared in 2014, still under the name Music.ly.
Developed by a Chinese company, it was an app for people to post videos lip-synching to music.
In 2017, the company was bought by fellow countryman ByteDance, which at the time had a similar app, called Douyin.
TikTok Downloads
TikTok was the most downloaded app in 2020 and 2021 and peaked at 318 million downloads in Q1 2020, a record for quarterly downloads outside of China.
How to use Tiktok to generate content that converts
Many people are “sleeping” on TikTok for market research.
Recently, I was searching TikTok for new topic and theme ideas that might convert and generate more leads.
In a simple search within Tiktok, I can find topics within my niche that a lot of people were making videos about.
So I turned that into an article!
Now, it’s generating some traffic from Google.
Why use Tiktok to generate content?
If people are creating a lot of videos around the exact search term, chances are they are also searching Google.
Put yourself in your audience’s shoes.
You see a topic or product on TikTok that grabs your attention and has generated a lot of engagement from views and comments.
So, you go to Google to learn more about it.
At this point, these people are already engaged!
Instead of going through the TikTok video, they took it a step further, stepping off the platform and onto Google.
People who make it this far are much more likely to:
• spend more time on your site understanding about the topic.
• buy from you!
So how do you find topics that can be turned into articles on Tiktok?
- Go to TikTok.
- Play around with the search terms — in this example, “homemade bread recipe“.
- Scroll down and look for the “similar searches” block.
- Search for “how to”, question or guides — here you can see two potentially strong threads with “easy bread” and “fast and easy blender bread”.
- Take those terms and plug them into your favorite keyword research tool to see the search volume.
Tips:
As an extra information for step 4, look for videos with the highest volume of engagement, as this will be a hot topic as a search trend and user intent;
Increase your traffic by three times, with content in English.
If possible, search for terms in English and create content for this audience. Your Adsense will love it. 🙂
And don’t forget to put your affiliate link in the first fold of the site to convert!
If the exact search term is appearing multiple times, this is likely a good topic to write about.
In short
SEO is testing and I’ve always said that.
So, test this content creation strategy with high search demand in the tool that is being a callus on Google.
Then measure via Google Search Console the url of this page and analyze if it was worth it.
Hug!
Maudy